Our Story

Founders Christopher Cook and Harold Hurst created the Admiral brand in 1914 in order to label their range of clothing products. After England’s 1966 World Cup success, they started manufacturing sportswear.

In the 1973/74 football season Admiral became the first brand to be visible on the playing kit of an English top flight team – being proudly positioned on the shirt and shorts of Leeds United who subsequently claimed the English First Division League Championship that season.

Building upon their domestic market success with Leeds United, in 1974 Admiral agreed a five-year contract with the English FA to produce the first commercially available England shirt. The Admiral logo was positioned alongside the iconic Three Lions of England, the first time any manufacturer had been given such a prestigious honour.

Admiral’s growth continued, maintaining their relationship with England through the 1982 World Cup in Spain and heading into the 1990s with a portfolio of prestigious teams sporting the brand on the field of play.

The 2000s saw Admiral becoming the official kit supplier to the England Cricket Team – including the incredible Ashes winning team of 2005 – and producing kits for the South African and West Indies cricket teams.

2011 saw Admiral proudly returning to British ownership, with renewed focus and energy whilst 2015 saw the famous trademark returning to the professional football field of play, positioned on the playing kit of AFC Wimbledon.

In 2016, heralding their next phase of growth, Admiral Sportswear signed a licence agreement with Advantage Sport which will see the Admiral brand once again appearing on the playing kit of football clubs the length and breadth of the country.

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